Belleu.

Unisex skincare products that nourish not only the skin but also the soul. Belleu believes that beauty is more than skin deep, and their carefully crafted formulas harness the power of nature and science to promote balance, vitality, and self-care.
Brand Identity, Logo, Packaging, Illustration
Year: 2024

Many people experience skin issues related to stress (e.g., breakouts, dullness), but few brands address the connection between stress and skin health.

line up of skincare products
poster ad for Belleu

Belleu focuses on the stress-relieving aspects of skincare through both its product formulations and brand narrative. Infusing calming ingredients like sandalwood or lavender, while promoting skincare as a form of self-care that helps reduce stress. Incorporating Belleu into your daily routine nurtures both your inner calm and outer radiance, ensuring holistic well-being that shines from the inside out.

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